Corporate Website
NovaLabs — Brand Identity & Design System
A brand built to scale from startup to Series A
NovaLabs approached us as a pre-launch AI startup needing to establish a premium brand presence before their Series A fundraising round. They had the technology but needed the visual identity to match.
What We Delivered
We created the full brand system from scratch: logo and variations, color palette, typography scale, iconography, and a 120-page brand guidelines document. We then translated the brand into a complete Figma design system with 200+ components, and finally built the marketing website using Next.js with custom GSAP scroll animations.
Outcome
NovaLabs closed their $4M Series A round three weeks after the new site launched, with multiple investors citing the brand quality as a trust signal.
Project Gallery
Technologies Used
Next.jsTailwind CSSGSAPFramer MotionFigmaStorybook
Key Achievements
- $4M Series A closed 3 weeks post-launch
- 200+ component Figma design system
- 120-page brand guidelines document
- Custom GSAP scroll animations
Core Service
UI/UX Design